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Eudoro Sanchez & Sanchez
About Alfonso Eudoro

Alfonso Eudoro is a fine, custom blend of the unique characteristics of two very distinguished gentlemen: Alfonso, whose impulsive personality and passionate views rendered him a successful businessman; and Eudoro, a charismatic and honorable man who comported himself in the most proper manner.

These men inspired people with their reputations and forceful personalities. Santiago Vega, a young entrepreneur and the founder of Alfonso Eudoro, Inc., today draws on the provenance of his grandfathers—Alfonso and Eudoro—to reinvigorate the genuine panama hat industry and craft a meaningful, exclusive and unique brand image.

Through Santiago Vega’s work and vision, this legendary accessory celebrates the masculine attributes of chivalry, honesty, passion, wisdom and integrity. Each genuine panama hat in Alfonso Eudoro’s limited-production collection is a reflection of the brand’s fine heritage, classic style, sober design and superior artisan-quality craftsmanship.

The couture quality of every Alfonso Eudoro genuine panama hat recognizes each man’s distinctive style while maintaining consistent quality, precision and personality with each custom order.

Alfonso Eudoro ~ A legacy of genteel masculinity



Alfonso Vega & Vega
BIOGRAPHY

Coming from an esteemed family renowned in the manufacture of superior genuine panama hats, Santiago Vega decided to start his own company to “do it the way it was supposed to be done”. Inspired by the memory of both of his grandfathers, he was driven to reinstate the panama hat to its glory days through a savvier management of the entire process, giving greater credit to master weavers, and updating classic styles while continuing the tradition of superior quality.

Vega was educated in Belgium for three years, then studied at a private French school in Ecuador for 11 years where he continued to be influenced by European liberal education while growing up among a truly international crowd. “The ambience was really unique”, says Vega. “Our teachers were mainly French, the students were from all the five continents, so there was a rich diversity of cultures and social backgrounds… It was an interesting and easygoing mix between the children of wealthy elitists and bohemian artists, and we were all influenced by that singular ambience”.
After a further year in Pennsylvania as an exchange student with the Rotary Club, Vega finally pursued a Business Administration degree at University in Ecuador.

Santiago Vega started
Alfonso Eudoro, Inc. at the tender age of 22, in the year 2000. Says Santiago Vega, “The company is a much-deserved tribute to the legendary panama hat. It is also a tribute to both of my grandfathers and a proud and honest reflection of the attributes that they passed on to me. My grandfather Alfonso who was involved in the panama hat industry for so many years and for his impulsive personality and passionate views, and my grandfather Eudoro who was a charismatic and honorable man that always handled himself properly”.

Drawing on the attributes passed on by his grandfathers, and the experience he was obtaining through his increased participation in Board and Supervisory meetings on the panama hat factory that is partly owned by his family, Santiago Vega learned to embrace tradition and to use it as the basis of a strong foundation, while introducing fashion and style as catalysts for the rebirth of the genuine panama hat.
Since the company’s inception, Santiago Vega has set up to resurrect the genuine panama hat as a legendary symbol of masculine elegance, and make it one of fashion’s great revivals.

The essence and trademark of the company founded by Santiago Vega is not only that of timeless and boundary-less fashion, but one that recognizes the importance of cultural preservation and social responsibility within this cottage industry.
It is a clear reflection of Mr. Vega’s strong principles, personal style and passion for the panama hat.

The genuine panama hat is the most exquisitely crafted hat in history. It is considered worldwide as the "prince of straw hats," giving the wearer an exclusive sense of style and elegance.

Alfonso Eudoro focuses on superior quality and craftsmanship, attention to detail and sober artistry.
After the design is completed, every hat is carefully hand woven by skilled master weavers, using the finest toquilla straw available, and implementing traditional manual techniques and rigorous washing, breaking-in, pressing, coloring and trimming procedures.

The Alfonso Eudoro genuine panama hat collection is presented in a variety of weaves and styles, and while they are all styled for men of distinction, each one makes a different kind of impression. So you don’t need to look further to find the hat that matches your personality.
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